ROKA Smart UV® PvB 360

Roka Furadada’s first smart molecule. It offers tailored photoprotection thanks to its ability to adapt to the intensity of the solar radiation it receives.

Tecnologías RF

Roka Furadada

The leading company who brings the first photo-adaptive solar molecules & biobased active ingredients ready to rock the sunscreen & cosmetic markets.

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What is ROKA Smart UV® technology?

The new photo-adaptive technology that protects skin from UV light.

ROKA Smart UV^® active ingredients absorb UV radiation which transforms them into new molecular structures that keep absorbing at a different UV range and provide high levels of long-lasting photoprotection.

Our ROKA Smart UV^® products stay dormant until they receive sunlight, which allows them to offer a tailored photoprotection that adapts to environmental conditions.

Key advantages

Mechanism of action/How it works

ROKA Smart UV® active ingredients absorb UVB radiation (290-320 nm) undergoing a photochemical transformation (photoactivation) to become new molecular structures that keep absorbing at different wavelengths. Our molecules provide protection at various UV regions.

01ROKA Smart UV® PvB 360 becomes a UVA absorber (320 to 400 nm)
02ROKA Smart UV® ITM 330+ becomes a UVB & UVA-II absorber (290 to 340 nm)

Key advantages

Contrary to common UV filters, ROKA Smart UV® active ingredients do not degrade when exposed to sunlight.
Our products absorb in the UVA region in a dose-dependent way, boosting the UVA-PF of sunscreen formulas.
They adapt to light conditions, protecting when needed and lasting longer. The more sun exposure, the more protection.

How ROKA can help with your formulation

Working with our cosmetic formulations & applications department

Our cosmetic formulation team can guide you to use our products at their full potential. Check their recommendations in our formulation guides.

Developing high quality products with our partners

We partnered with key players in the cosmetic industry to understand the needs of the user and to develop the best formulas with ROKA FURADADA’s signature.